Startup software should be small, shippable, and honest about what is not in v1. Theatre architecture delays learning.
We partner with technical and non-technical founders to ship the core loop, billing, and admin. Global customers are normal; we work overlap hours from India.
Industry problems we design for
Prototype that cannot bill
Demo day is not a product. Tenancy and payments were 'later'.
Agency that vanished after launch
No tests, no docs, no way to hire the next engineer.
Feature soup
Every investor suggestion landed in the backlog as must-have.
Software solutions
MVP with a spine
Auth, tenancy, one job-to-be-done, and a payment path.
Founder-ready handover
Repo, environments, and a written map of what to build next.
Scale-up hardening
When the MVP works, we add SSO, audit, and performance work you can sell to bigger accounts.
Features
- Workspaces
- Roles
- Billing
- Onboarding
- Basic product analytics
- Public API when it is actually a channel
Integrations
- • Stripe
- • Auth providers
- • Analytics
- • Support tools
Security considerations
- • Secret hygiene
- • Least privilege
- • Backups before you have a 'real' SRE
Typical workflows
- Signup → aha moment → paid plan → expand seats
- Founder triage of bugs vs. roadmap weekly
Technologies
Next.jsPostgreSQLStripeAWS/VercelTypeScript